It’s my Service

Welcome to the ItsMy Group – ItsMy was formed to provide comparison, advice and customer experience solutions across the insurance and financial services sector.

Our vision is quite simple – to enable you to leverage our experience in a way that is aligned to your values, we do this directly via our own retail brands or indirectly through our technology and outsourcing services for our corporate customers.

Our customers include large corporations through to accountant and financial planning groups under our Covermenow brand as well as retail customers through our ItsMy brands, whoever you are rest assured that we will always provide impartial advice, outstanding customer service and value.

Our management team have immense experience in the Insurance, financial services and technology sectors having previously held executive and management positions at iSelect and REA group and major European and USA corporations, with our advisors having on average 5+ years experience in insurance and financial services advice.


Whether it’s a small seasonal campaign you require or a fully hosted call centre we supply services to the insurance and Australian financial services sector.

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Insurance and financial services products are complex, presenting a bewildering set of choices and jargon for a person researching insurance policies.

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Our Brands

We are very fortunate to have some of Australians leading brands as both customers and suppliers as well as our own retail brands.

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